Pierini Partners exhibits, through 4 emblematic cases, different strategic and design ideas that gave origin to great commercial pieces.

Pierini Partners optimizes, through its creations, the image of various lines of beers that make the corporation the world’s leading beverage company. From local brands like Quilmes, Liberty, Iguana and Brahma to international names like Beck’s and Stella Artois are designed with complete rigor in order to build a solid, credible and pertinent image for consumers.

Why did V8 become Rexona’s most popular deodorant? Why did the brand successfully launch into new markets such as China and Thailand? Pierini Partners is part of the answer. It’s solid and catchy designs have seduced the whole world. Rexona has become a commercial success that has been able to transmit through its packaging an efficient message that has captured both male and female consumers.

Mineral water has evolved to the point of being considered luxury items. It’s purity, its origin or simple its capacity to surprise and innovate is appealing to consumers. Pierini Partners investigated this new and evolving market in which communicational codes are taken to their highest. The US, Europe and even Japan has opened its doors to Pierini’s creations.

Cadbury Stani Adams, world leader in candy and chocolates, called on Pierini Partners, a strategic ally capable of generating aesthetics fit for pre-teens. The brand, packaging and image, as well as other emblematic products of the company where intervened so as to achieve the desired objectives.